This motion project was created to promote a message on a topic that would make a change in the world. The message could sell an idea, a campaign message, a social critique, etc.
When thinking about issues in the world, the first topics that come to mind are poverty, global warming, abortion, diseases, etc. This project is a wakeup call to address a social problem that humans face every day, but wouldn't consider an issue right off the bat.
Throughout the video, the tone shifts from serious and somber to sarcastic and witty. Although complaining is a widespread issue, it does not call for an urgent solution, and can be taken lightheartedly. I emphasized this concept, along with the fact that positivity can make life much more beautiful and worthwhile, with the addition of color near the end.
QUIT B!TCHIN by Maggie Morley
